Price it right the first time, because doing so generates the best offers. Prepare the property to show at its absolute best. Photograph the property with a professional photographer as the photographs will be the first thing most buyers see of your home. Thoroughly market to other brokers and alert them of your home coming to market. Advertise online virtually everywhere: Zillow, Trulia, Redfin, postings to literally hundreds of local, national and international websites, with premium placement on most major real estate sites because over 90% of buyers now begin their new home search online.
Create a dedicated property-showcase website with a wide selection of professional photos, property description, map, neighborhood information, and, as appropriate, floor plans, interactive features, drone footage and virtual reality. Market your property with beautifully designed materials; direct mail and email campaigns to neighbors, friends, clients and agents throughout the area. Lastly, orchestrate the schedule of broker tours, open houses and private showings to allow and encourage every single prospective buyer to see the property easily.